Secret Weapon for an Entrepreneur & Product Owner

Jobs famously said, the most powerful person in the world is the storyteller. He’s not alone in this sentiment. Seth Godin: marketing is no longer about the stuff that you make, but about the stories you tell. And David Senra (creator of Founders podcast): people remember two things; stories and heuristics.

A well-told story can connect deeply with customers, attract investors, and distinguish your product or service in a crowded market. Yet, the act of crafting great stories is often underutilized.

Storytelling is underutilized, while its ROI is on an upward trajectory.


We live in an era where there’s an unprecedented amount of information at our fingertips.

The rise of smartphones and social media has led to constant notifications and interruptions.

Many people multitask with digital devices, leading to divided attention.

A study from Microsoft Corporation suggested that attention spans have decreased 33% between 2000 and 2015.

Getting your message across is getting harder.

Who needs stories?

When it comes to changing minds, stories are far more interesting and persuasive than assertions and opinions - Mike Adams (author of Seven Stories Every Salesperson Must Tell)

Entrepreneurs, product owners, and leaders are in the business of changing minds.

For entrepreneurs, it’s the minds of customers, investors, and potential talent.

For product owners, it’s the development team, users, and stakeholders.

For leaders, it’s about turning your vision into a narrative that resonates on a personal level.

Something people relate to, feel engaged with, and want to follow.

The Hero’s Journey is a narrative structure that can make that happen.


We encourage you to frame your narrative using the Hero's Journey. This timeless framework, beloved in tales from 'The Odyssey' to 'Star Wars,' can make your business or product story captivating and inspiring. It's about transforming your everyday business activities into a saga of challenges, victories, and transformations.

But how?

At Storied, we understand the unique storytelling needs of entrepreneurs and product owners. We make the process of storytelling both intuitive and impactful with our most recently created custom start experience. Our AI-driven platform helps you craft narratives that showcase your customer as the hero, with your business or product as the guiding mentor.


If you can't communicate and talk to other people and get across your ideas, you're giving up your potential. - Warren Buffett (American Businessman & investor)

How can your narrative foster deeper connections, clearer visions, and stronger alignments? Don’t just share information; tell stories that captivate, motivate, and resonate. Pick up your phone and realize your potential.

Write the Hero's Journey

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